Emoji’s. We love them, or we hate them, but what we can’t deny is that the use of these little pictures has grown so dramatically that they even have their own movie! What has been dubbed the ‘modern-day hieroglyphic’ – consumers and businesses alike are jumping on the bandwagon to tout a total of 700 million users in everyday Facebook posts. So how do you use them, and what’s the real benefit for your business?
The triumphant ‘rise of the emoji’ actually started way back in 1990’s Japan and it’s all thanks to a man named Shigetaka Kurita who worked for Docomo – one of the first mobile companies. The word ‘emoji’ can be translated to ‘image character’ and their first creation was the ‘heart’. They quickly backed it up with 176 more creations and sparked the emoji revolution. Today, there is a total of 2,823 emojis in the ‘Unicode Standard’ – and their own dictionary – the Emojipedia!
The real question though, is why should your business get involved?
To start with, according to this report
, 92% of online consumers use emoji’s in their everyday lives. In fact, 900 million emojis are sent every day WITHOUT TEXT and studies are proving that consumers are developing a close emotional relationship to these little image characters – particularly falling in love the ‘Face With Tears of Joy’ and the ‘Smiling Face with Heart-Eyes’. Characters such as the heart emoji are even being used twice as much in 2018 in comparison to 2017.
So we get it, there’s a lot of love out there – and if the consumers are using them like wildfire then you should too. Utilizing emoji’s will make your business look more personable and relatable en-mass. People do business with people they know, like, and trust – and if used effectively – can actually increase engagement AND conversion rates for your social media posts! Hubspot told us that Facebook posts with emoji’s can increase the number of likes by 57%, and the number of comments and shares by 33%! Many companies have also struggled to crack the younger generation in their targeted marketing and it seems to be that this is one of the best ways to do it!
Interestingly enough, the most popular consumer emoji doesn’t directly relate to the best emoji to use in business. Like an ‘absurd game of Pictionary’, not one of the top emoji’s proven to encourage either engagement or click-through rates actually include our favourite yellow faces – leaving it up to our imaginations how the tried and true emojis such as ‘cherries’, ‘horse’ or the ‘octopus’ could be used.
If you need further proof of emoji popularity, the Kardashians even released their own ‘line’ of emoji’s in 2015 and reported an increase in brand awareness and favourability. According to them, it’s all about making sure you know the audience that your business targets – and the finding the emoji that relates best to them – and if one doesn’t exist them code your own!
Now we feel we have to warn you that if you feel like getting experimental … take care to research the emoji’s you want to use in your posts before you post them! One fun fact given on emojipedia was that only 7% of people use the peach emoji as a fruit – instead of being colloquially used as a butt. And you should probably never use the eggplant. Need we say more.
There are many creative ways to use emojis outside of a simple post too – with companies creating their own emoji videos, ‘crack the emoji code’ competitions and even delightful little works of art featured on varying social media channels. Check out this YouTube Video featuring 10 amazing emoji-filled ads from companies like Toyota and McDonalds!
So to wrap it up: if a picture tells 1000 words, then businesses have the potential to craft emoji’s stories that say more than they ever could over text, become more personable and relatable businesses, effectively reach more of their target market, create much higher engagement and improve their click-through rates!
Need some tailored advice on how to create a great emoji campaign? Give Acascia a call on 021610516 and let’s chat! You can also head to our website to read more of our work.