Instagram is very popular social media platform at the end of 2019 . I think it will become more popular in 2020. Already brands on Instagram has 4.21% engagement rate which is 10 X higher than facebook and 84x higher than twitter.
Instagram was launched in 2010 and by middle of 2019 it has over 1 billion monthly user all over the world.
If we research on New Zealand market we could see at the end of June 2019 Instagram had 1,570,000 subscribers and out of them 57% are female and 69% are aged under 35.
Now all Digital marketers want to utilize this platform at optimal level. If you research on the net you could find 100 of opinions about Instagram growth strategy and you will be confused where to start with.
I have done research on how to boost Instagram growth and finally come to the conclusion that there are some techniques which are recommended by almost all the renowned Digital Marketer throughout the world.
Here in this article I tried to accumulate some important features which will definitely help to boost your Instagram growth in no time.
1.Unique and high-quality content
Your publications should be interesting, diverse and authentic to your target audience if you want to build a loyal following.
Liking, commenting and following back is a great way to remind your account to an already-present audience and establish relationships with new followers. Making it regular is a key to building a loyal following.
Be specific. Use hashtags relevant to your business and the subject matter of each specific publication.
Running a contest is one of the best ways to generate massive engagement and drive sales through Instagram. Remember to keep it simple, rules of entrance should be clear and easy to follow.
5.Add a compelling call to action
Followers may love your Instagram ads, but be sure that all that love actually leads somewhere by using a powerful Instagram call to action.
6.Use emojis effectively
The power of images over words extends to emojis—especially on Instagram. Nearly 50% of comments or captions on the platform feature emojis. Critically, these are searchable—users can seek out posts that include specific emojis.
7.Focus on user-generated content
User-generated content on Instagram is the holy grail for marketers. It’s a chance for followers to involve themselves more deeply with a brand while reducing marketing costs because content is being created and approved by your audience.
8.Partner with an influencer to create brand authenticity
Instagram influencer marketing has become increasingly significant these days, allowing marketers to work with key thought leaders in their sector and push brand messaging out to a wider audience.
9.Explore the full range of Instagram video formats
Consider Instagram Stories’ live video option for big reveals about new products or services or use a prerecorded ad to offer up authentic, behind-the-scenes stories to your followers to increase Instagram engagement.
10. Create and promote a brand hashtag
For one, a viral hashtag gives your growth hacking more teeth. You get to reach more people and ensure that your brand name sticks in your target audience’s minds.
The hashtag also gives your brand permanence on both social media and search. It ensures that you’re not just a “here today, gone tomorrow” brand.
11. Instagram Live Videos
If you’re comfortable in front of the camera, Instagram live videos are exceptionally powerful. The algorithm LOVES Instagram lives and will give you news feed priority, positioning you at the head of your followers feeds.
12.Promote your Instagram channel on other social accounts
Promote your Instagram account on Facebook by making an announcement on Facebook with a clickable link to your Instagram page.
You can also exploit Instagram’s auto-post and cross-promotional tools. The cross-promotional tools allow you to instantly post from Instagram to Facebook, Twitter, Tumblr and more, bringing followers together from across your social networks.
Hope above mentioned strategies will work for you . Please share this post if you feel it is helpful.