The Way People Search Has Changed
Is your business ready?
The way people find services and recommendations is shifting rapidly towards AI platforms like ChatGPT and Gemini, which provide direct answers and personalised suggestions. In the past year, generative AI usage has increased dramatically, with over a quarter of people now using it daily. It’s clear that traditional search engines are no longer the only way for customers to find you. To get found in this new landscape, your business needs to be ready to adapt.
Your Customers Are Asking AI — Are You the Answer?
When people look for the best solutions, will your business be part of the answer, or will your competitors take the lead?
Artificial Intelligence Optimisation (AIO)
AIO makes your content easy for AI platforms and voice assistants to understand and recommend. We structure your data, simplify your message, and make sure your business appears in featured snippets, answer boxes, and voice results.
What it does:
Helps you get discovered on platforms like Google, Bing, Alexa, and emerging AI assistants, positioning your site as a trusted source.
Answer Engine Optimisation (AEO)
AEO prepares your website for conversational search tools like ChatGPT, Bard, and other generative AI engines. We focus on clarity, structure, and machine-readable formats so AI tools can interpret and recommend your content.
What it does:
Makes your site more visible to AI-powered search results, helping you reach people who rely on these tools for answers and suggestions.
Geolocation Optimisation (GEO)
GEO ensures you’re found in location-based searches. From Google Business Profiles to “near me” queries, we align your digital presence with your physical location.
What it does:
Boosts visibility in local search, map apps, and AI-powered recommendations so nearby customers can find you and walk through your door.
Artificial Intelligence Optimisation (AIO)
Our clients have seen real growth in traffic, visibility and conversions. Whether you’re a local business or a national brand, our strategies deliver results you can measure.
Check Your Website’s SEO Health
Your website might be missing key opportunities to rank higher. Get a free report that shows how well your site performs in AEO, AIO and GEO, and where it can improve.
Your Questions Optimisation (GEO)
SEO is evolving faster than ever. These answers will help you stay informed and make confident decisions about your website’s growth.
Answer Engine Optimisation (AEO) is a way of creating content so it becomes the direct answer to a user’s question, especially in AI-driven search. Instead of just trying to rank on a search results page, AEO helps your content appear as a featured snippet, in AI overviews, or as a spoken answer from a voice assistant.
Regular SEO is a broad strategy to improve your website’s overall ranking. AI Optimisation is a more focused approach that uses machine learning to understand and predict what people are asking. This helps create content that’s highly targeted to specific, conversational questions, which is perfect for “zero-click” searches where the user gets an immediate answer.
Geolocation Optimisation helps your business show up when people nearby are searching for what you offer. For example, when someone searches for “best plumber in Auckland,” this type of optimisation makes sure your business appears in local search results, on Google Maps, and in local packs. This is a crucial way to attract local customers and get more foot traffic.
Definitely. Voice searches are usually full questions, like “What are your opening hours?” AEO strategies focus on creating clear and concise answers to these questions. By structuring your content well, you increase the chance that a voice assistant will use your information as its spoken answer.
Yes, it’s perfect for online stores. Customers often have quick questions about products, shipping, and returns. AEO helps your product details, FAQs, and policies appear as direct answers in search results, building trust and helping customers get the information they need instantly.
Not at all. While there are some technical parts to AEO, the most important bit is the content. A good AEO strategy is based on understanding what your customers are asking and then providing clear, straightforward answers. You focus on the content, and a good service provider can handle the technical work for you.
You can often see results from AEO faster than with traditional SEO. Improvements in your visibility and featured snippets can start to show up within a few weeks to a couple of months. The exact timeline depends on your industry and how ready your website’s content is for optimisation.
We combine traditional SEO with modern Answer Engine Optimisation (AEO) and Geolocation Optimisation (GEO). We don’t just aim for top rankings; we work to make our business the direct, trusted answer for our customers’ questions. This holistic approach is designed for today’s AI-driven search, giving us a serious competitive edge.
Real Stories. Real Success.
We believe results speak louder than promises. Here are a few examples of how our SEO strategies have helped businesses grow and thrive.
Pace Power & Air
Pace Power & Air, a Waikato-based power and air solutions company, was struggling to gain online visibility. We implemented a full AEO, AIO, and GEO strategy to help them stand out. By optimising their website for conversational search tools like ChatGPT and Gemini, and preparing their content for voice assistants, we positioned them to appear in featured snippets and answer boxes. The result? A significant boost in online visibility, a stronger local presence, and a surge in customer enquiries across Waikato, Hamilton, Taranaki, and New Plymouth.
A&G Price
An engineering company, A&G Price, wanted to improve their online presence. We used our AIO strategy to make their website content easy for AI platforms and voice assistants to suss out and recommend. We focused on getting their content into featured snippets and voice results, which are a big deal for conversational search tools. This got them a 40% jump in online visibility, helping them reach a whole new mob of people who use platforms like Google and Bing for answers.
BPM Electrical
BPM Electrical, a tech-savvy sparky company, wanted to grow their business online. We got them hooked up with our AEO strategy, getting their website content prepped for conversational search tools like ChatGPT and Gemini. We fine-tuned their messaging so they’d show up in featured snippets, answer boxes, and voice results. They saw a huge lift in visibility on AI-powered search tools, helping them reach a new, tech-focused audience and grow heaps.
We Help You Grow Online
We don’t just follow trends. We set them. Our team blends strategy, creativity and technology to help your business stand out and grow sustainably.
Expert team with proven results
We’ve helped businesses grow with smart SEO. Our team knows what works and delivers results.
Clear reporting and honest communication
You’ll always know what we’re doing. We keep things simple and transparent.
Ongoing support and tailored strategies
We stay with you as your goals evolve. Every plan is built just for you.
Trusted by Clients
Our clients trust us to deliver results that matter. Their feedback reflects the impact we’ve made on their growth, visibility and success.
How We Do Things
Every step is designed to improve your online visibility.
Here’s how we take your site from hidden to high performing.
Site Audit
We analyse your current SEO performance
Strategy
We build a custom plan for AEO, AIO and GEO
Implementation
We optimise your content and structure
Monitoring
We track progress and adjust as needed
Growth
We help you scale and stay ahead
Struggling to Get Found Online?
If your website isn’t ranking, converting or showing up where it should, we’re here to help. Fill out the form and get expert insights tailored to your site’s real challenges.
