The Rise of the Emoji

Emoji’s. We love them, or we hate them, but what we can’t deny is that the use of these little pictures has grown so dramatically that they even have their own movie! What has been dubbed the ‘modern-day hieroglyphic’ – consumers and businesses alike are jumping on the bandwagon to tout a total of 700 million users in everyday Facebook posts. So how do you use them, and what’s the real benefit for your business?

The triumphant ‘rise of the emoji’ actually started way back in 1990’s Japan and it’s all thanks to a man named Shigetaka Kurita who worked for Docomo – one of the first mobile companies. The word ‘emoji’ can be translated to ‘image character’ and their first creation was the ‘heart’. They quickly backed it up with 176 more creations and sparked the emoji revolution. Today, there is a total of 2,823 emojis in the ‘Unicode Standard’ – and their own dictionary – the Emojipedia!

The real question though, is why should your business get involved?

To start with, according to this report
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Have you heard about the new Facebook Local App?!

It’s the next big thing in events and locations. Here’s why we think the new Facebook release is going to make it big in Digital Media Marketing!

It’s the next big thing in event and location scouting. The new app release to New Zealand combines the features of EventFinda, TripAdvisor and Facebook itself – and our download of the new gem has us leaping up for an adventure!

Now on first glance, it’ll have you wondering – ‘have we seen this before?’. Actually, you have! Facebook has resurrected the stand-alone events app we saw back in 2016, and after a major facelift (and the removal of spammy advertising which tanked its prototype), Facebook has continued its mission to connect the world -through ‘Local’.

If you haven’t seen it, you’re going to be wondering – ‘why would I need a second Facebook app?’. ‘Local’ works much like Google Maps, but pulls data from Facebook business pages and events to show you the businesses or events near you! Need to find the best café in the area? Ask it for cafes that are open now, and sort by highest ratings to get the best by most popular vote! Out of town for the weekend? No problem! Just switch the location and it’ll show you businesses or events wherever you need it to. It also integrates with Google Maps for a fast journey!

We were even more impressed with the extensive range of categories Facebook Local has to offer – allowing us to search by not just events and businesses – but by art, home, theater, shopping, religion, parties, networking, health, gardening, food, fitness, comedy and more! What’s more, if you’re feeling indecisive about what you want to get up to – Local has you covered with top suggestions and events popular with friends!

The synchronicity of the app is nearly complete with calendar integrations, ability to create events in the app, and even has event guides to help you explore your interests and find the right events for you! In even better news, Zuckerberg has stated that no advertising will be allowed on this platform for the foreseeable future – and may be looked at ‘way down the track’. There isn’t much more we could ask for!

For New Zealand business, ‘Local’ is about to make finding (aptly called) ‘local’ events and businesses a lot more lucrative – and competitive! Catchy events in popular categories (that include optimized event details!) will see an uptake in both engagement and attendance. Business Pages on ‘Local’ are still populated with the same basic Facebook Business Page details from the regular app, including the business type, open hours, contact details, and location – BUT – only shows posts, photos or reviews from visitors or customers to the page and doesn’t yet show posts from the business itself. Talk about taking no advertising to the next level! ‘Local’ expands the competition for Facebook engagement in the form of ratings, check-ins, and photo’s – creating a race toward optimized customer interactions and encouraging responses through Digital Media.

‘Local’ has a little while to go before it hits the same number of monthly users that its parent ‘Facebook’ boasts – but we’re behind Facebook’s strategy and think it’ll become a crowd favorite in the months to come!

If you think you could use some help navigating this new app and the opportunities it represents, (or need any other kind of digital marketing advice!) please email us at info@therecipeltd.com and we will be happy to set you on the right path! Alternatively, enter your contact details below!

To your success,

The Recipe Ltd

So, What is ‘Social Media’ Really?

I can’t tell you the number of times we have heard … “Wow – Technology these days!”. Here’s some more details on the Social Media world.

I can’t tell you the number of times I have heard the phrase – “Technology these days” – and in my own entry into the Social Media Marketing world, I completely understand the sentiment. While many individuals and businesses already leverage the opportunities it provides, it has begun to leave a large portion of businesses in the dark – struggling to compete or grow. When Tim Berners-Lee created the world wide web in 1989, he could not have realized how far reaching the implications of his introduction, but it heralded a change in the fabric of communication as we knew it. Fast forward 29 years and we are surrounded by social technology – with the average adult now spending over 7 hours a day interacting with varying forms of online media and entertainment – and it’s understandable that many adults just don’t get the obsession. They are calling it the ‘Social Media Phenomenon’, and it’s here to stay. So, what is Social Media, Really?

SOCIAL MEDIA (n): ‘websites and applications that enable users to create and share content, or to participate in social networking.’

First a little history. In village days, merchants had to be extremely active in their small community, providing incredible customer service to create a positive word of mouth – and have fair pricing to boot! Trade knowledge was protected and passed down from generation to generation – until the industrial revolution. Then came the start of the technological revolution – and the ‘Social Media Phenomenon’ as we know it. CompuServe, the first major commercial online service provider, was popular in the 1980’s. It allowed its users to participate in message forums, chat systems, and online games. While revolutionary, it charged its users by the hour and so begun a technological race to develop new platforms. In 1997, the first recognizable Social Media site – Six Degrees – was launched. Named after the age-old saying ‘there is six degrees of separation between any two people in the world’, it’s popularity was short lived. In the following years, technology progressed much further than many could imagine – infiltrating and improving everything it touched.

In 1998, we saw the introduction of Google.

In 2004, we saw the introduction of Facebook.

In 2007, we saw the introduction of Apple’s first Smart Phone.

And today, we see an entire generation of individuals that could not imagine what life would be without the internet.

On a personal level, Social Media is used for sharing nearly anything – including our birthdays, relationships, or likes, and any pictures, video’s, comments or articles we post to our pages. It connects us to our peers and pushes us to discover similar activities or interests. A large portion of the average 7 hours is spent scrolling through Social Media ‘feeds’ (which is the technological version of reading a newspaper). The type of social media site a person chooses is usually based on the site that their friends or interests are most connected to at the time.

On a commercial level, Social Media has progressed so far that it is now possible for a business to solely rely on these sites to run their entire operations, however, this isn’t yet commonplace. Many simply utilize its capabilities to create social sites that put their brands in front of their chosen audiences, and it can have some seriously far-reaching implications. For a product-based business – online marketing now allows international sales capabilities. Social media sites like Facebook can now host products to sell directly through their platforms – with credit card payment options and international shipping rounding out the product sales process so that personal users can buy and receive products without having to even leave their living rooms. For service-based businesses – online marketing allows for wide-scale customer targeting and lead generation, while simultaneously building the businesses brand.

So while social media might be that pesky thing that your grandkids spend too much time on – this phenomenon can be used as a huge advantage, giving a business the leverage to compete and grow in today’s technological generation. In future blogs, we will do a deep dive into individual social media platforms and how to use them for the great results! So, what is Social Media really? It is the future, and we look forward to helping you take the leap into it!

To your success!

The Recipe Ltd

So, What Is Digital Media Anyway?

Digital Media is like Chess. Many players, complicated rules, and you get a great game once you know how it works.

Today, we stand on a Technological Chess Board. There are those that watch the game (our consumers) – drinking in information and networking in many ways, seemingly addicted to their little screens. There are those that hate the game, they prefer to keep their lives in the ‘Dark Ages’ – refusing social media contact or connections to the outside world – with a slight exception being some use of Google. Then there are those who play the game, wielding technology like the Queen of communication that it is – moving their pieces to create communities, share information, and effectively get more sales through the marketing opportunities that it brings with it … and we can see it everywhere!

Let’s boil it all down to the basics – so, what is Digital Media anyway?

Digital Media (n): “products and services that come from the media, entertainment and information industry, and it’s subsectors. It includes digital platforms (websites and applications), digitized content (text, audio, video, etc), and services (information and communication).”

Sounds like a whole lot of jargon, right? Here’s your break down:

Digital Platforms

Digital Media is generally accessed through two different Digital Platforms – websites and applications. These are the pawns of chess. Think of your websites and applications as elements to move at will, and sacrifice when required.

When the world wide web was created and became a recognizable 1990, the web became a common way of accessing data online in the form of websites and hyperlinks. (Andrews, 2013). Typically, a website is a grouping of information (web pages) provided and/or written by one person or business, found by typing in their website address into your internet browser.

An application is a program or piece of software that provides a specific function for its user. Examples include the social application of Facebook or the musical application of Garageband.

Both of these platforms can be found on desktops or mobile devices, but there is one main difference – push notifications (Schneider, 2013). Applications give its hosts (it’s writers) the ability to send notifications to the users mobile phone or desktop, and this tactic has proven to increase sales by a considerable amount!

In terms of small to medium-sized business, most use a website as their base to brand themselves and sell their products or services. In other blogs, I’ll cover how to set up websites, branding and even online shopping!

Digitized Content

Digitized content is what you see and hear in the Digital Media world. The lengths of text you read, the pictures and videos you see, or the music you listen to all adds to the chaos – keeping billions of people enthralled on a daily basis. Websites and Applications use digital content to get their purpose communicated to the end user. Some even base themselves on a particular type of digital content such as YouTube – a video sharing website. Content is the King of Digital Media, driving the information you provide to the public, and ending in the sales and brand awareness you achieve.

Content creation is something that has become a little trickier for businesses to checkmate.  Companies need to make sure that their branding is clear and consistent, their content is relevant to their audience, and all the while making it snappy and intriguing enough to stick out among the trillions of other ad’s there are out there. More on this in the future too!

Digital Media Services

Services revolve around information and communication. Basically, the entire point of having or using a digital platform and posting or consuming the digitized content hosted on them is to give out or find out information of some sort. Digital Services are the Queen to your Business King. The Queen has unlimited direction (though requires logical direction), becoming an invaluable tool in protecting and moving the King forward.

Providing information online for a business aids in the long-term solidification of its branding, and increases brand awareness to the general public. It can also provide a method of communicating with the business – through GPS to a physical address, contact details VIA email or phones, and even the full range of products, specials, and business updates for engagement and sales.

It’s application to business is staggering. With the right set up, any business can post information and create communities to which they can sell their products (directly to their targeted audiences) and gather information on their user demographics to further target and reach their goals.

With a Digital Media Platform to use, and Digital Media Services at the ready to take your Digitized Content to market, any business stands to be able to compete in the International Online Marketplace! Like any chess match, it might take a while to discover you enjoy Digital Media – but as long as you know how to play chess – you can enjoy a great game! Look out for our next blog coming soon – called: “What is Social Media, Really?”

To your success!

The Recipe Ltd