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VARIETY IS THE SPICE OF LIFE

There is so much more to a recipe than simply knowing the techniques.

It's also about the love you bring to the method.

That's why our people bring such different strengths and passions to the party.

Read on to find out more about the ingredients in Our Recipe.

Daniel baird

CEO AKA HEAD CHEF

He’s got over a decade of experience selling everything from Online Payment Portals to GPS Tracking Units. He loves tech, business and the culture that surrounds it. Daniel has put his keen analytical mind to the task of creating as much value as he can for both his employees and clients. He will direct your video’s and oversee your ads for sales success. He also makes sure that everything we produce together is relevant, understandable and puts your best foot forward online.

Email Daniel here.

Chief operating officer at the Recipe

ACASCIA STEEDMAN

COO AKA SOUS CHEF

She made GM for the first time at 21 years old and comes from a background of marketing, management and hospitality. She keeps everyone on track with boundless organisational enthusiasm and is passionate about creating exceptional online experiences. She’s your Social Media Manager, who has nearly 5 years experience in running Social Media pages for success, creates and implements your content strategy and makes sure your Social Communities are being well engaged.

Email Acascia here.

John Mccabe

HEAD OF BRANDING & CREATIVE AKA THE SECRET SAUCE

He’s an out-of-the-box thinker, with over 30 years global experience in advertising, marketing and communications. He’s worked with some of the world’s most renowned businesses including Toyota Worldwide, P&G, Coca Cola, and Starbucks, with a host of international awards along the way. Now, as a brand marketer and content specialist, he connect both clients and consumers with brands in innovative and meaningful ways.

John Mccabe Head of Branding and Creative at The Recipe Ltd.
Stevan tedianto

VIDEO PRODUCER AKA THE SEASONING

He’s worked on some of the Top TV Sports Shows around NZ including The NZ Jetsprint and The D1NZ, plus many advertising, event, wedding, and educational videos. He’s experienced in directing, filming and editing, especially loves flying drones, and is passionate about everything imagery and video. He will film, photograph and edit your video and imagery and makes sure you and your content look great.

TYSON RAPANA

ADVERTISING SPECIALIST AKA THE FLAVOUR

He’s worked on hundreds of Ad Accounts around NZ and Aus (for Facebook themselves!) – and he’s now proud to call our ‘Kitchen’ home. Tyson has found himself merging his advertising skills with analytics and is passionate about providing top quality E-Commerce and Ad Management experiences for our clients.
Advertising specialist at the Recipe
web developer staff at The Recipe
GEORGE CALDWELL

WEBSITE DEVELOPER AKA THE BASE

He taught himself to build websites as a teenager, began his first online clothing store at 16, and was then recruited by Facebook themselves at just 19 years old! He’s spent the past 5 years becoming experienced in Shopify, WordPress, WooCommerce, Wix and Big Cartel website developments and is passionate about creativity, snapbacks and learning everything he needs to know to create our clients the best webpages they can get.

YOU CAN HAVE YOUR CAKE

And eat it too.