Digital Advertising
and Marketing Campaigns

Pay-Per-Click (PPC) advertising is a cost-effective way to drive targeted traffic to your website. At The Recipe, we design and manage PPC campaigns that maximise your ad spend and generate high-quality leads. Our approach involves meticulous keyword research, compelling ad copy, and strategic bidding to ensure your ads appear at the top of search results. By continuously monitoring and optimising your PPC campaigns, we help you achieve a higher return on investment and drive sustainable business growth. Whether it’s on search engines or social media platforms, our PPC expertise ensures your ads reach the right audience and convert effectively.

Google Search Ads appear in response to user queries on platforms like Google Search and Google Maps. These ads, which can be in text or dynamic formats, align with user intent, ensuring genuine interest. At The Recipe, we create Google Search Ads that drive targeted results, from website traffic to direct calls, with adjustable budgets to suit your needs. Our expertise ensures your ads appear at the right moment, capturing potential customers’ attention when they’re actively searching for your products or services.

Google Display Ads are designed to make your brand noticeable across Google's Display Network, which includes millions of websites, apps, and Google-owned properties like YouTube. These visually engaging ads help increase brand awareness and reach a broader audience. At The Recipe, we create compelling display ads that stand out and capture attention, ensuring your campaigns resonate with your target audience and drive conversions. Our team leverages data-driven insights to place your ads where they will have the most impact.

Google Discovery Ads tap into an audience of 3 billion users, appearing on Google feeds such as YouTube, Google Discover, and Gmail. These ads are tailored and visually engaging, designed to connect with users at peak curiosity. The Recipe uses Google's smart algorithms to target users who are ready to engage, making Discovery Ads an effective tool for expanding your reach and driving meaningful interactions. We guide you through creating and optimising Discovery Ads to maximise their performance and achieve your business goals.

Google Performance Max is an automated ad campaign system that crafts ads using assets you provide, spanning Google’s entire inventory, including Search, Display, and YouTube. This comprehensive approach allows for a more extensive reach and improved performance. At The Recipe, we help you set objectives, budgets, and targeting for your Performance Max campaigns. Our team ensures your ads are optimised for maximum impact, delivering top-level insights and refining strategies to enhance reporting transparency and achieve your advertising goals.

Google Remarketing Campaigns are designed to re-engage visitors who have previously interacted with your website but did not convert. These campaigns remind potential customers of your products or services, encouraging them to return and complete their purchase. At The Recipe, we specialise in creating effective remarketing strategies that make every dollar count. Our approach ensures higher conversion rates by targeting interested browsers and turning them into loyal buyers, ultimately boosting your return on investment.

While Google is a dominant player in online advertising, Microsoft Advertising through Bing and Yahoo provides a valuable platform for reaching a unique audience. Many businesses overlook this space, but it offers an opportunity for more affordable click rates and increased visibility. At The Recipe, we harness the power of Bing Ads to ensure your campaigns stand out and reach potential customers who may not be on Google. With our expertise, we create and manage Bing Ads that drive traffic and conversions, providing a well-rounded approach to your digital advertising strategy.

Facebook ads are a game-changer, giving businesses the power to target their ads with laser-like precision. At The Recipe, we simplify Facebook's complex ad landscape, ensuring your campaigns hit hard, fast, and effectively. Our expertise helps you navigate ad formats, audience targeting, and budget management, maximising ad budgets and creating campaigns that deliver results. Trust us to make your Facebook advertising efforts dominate and achieve your marketing goals.

Instagram is a visual platform where engaging content is key. At The Recipe, we turn casual scrolling into impactful brand engagements through strategic photo and video ads. Our expertise with Instagram is time-tested, allowing us to master every nuance of the platform. We handle everything from ad format selection to cost management, ensuring your brand shines on Instagram and stands out from the competition.

With 740 million users, LinkedIn offers a vast community for professional connections. At The Recipe, we help your brand resonate and engage with this audience through tailored LinkedIn ads. Our strategies ensure your campaigns are not just noise but clear signals that align with your brand's essence and goals. We prioritise your success at every step, designing campaigns that drive meaningful interactions and business growth.

TikTok has rapidly evolved into a major social media platform with over 1 billion users, mostly in the 18-24 age bracket. At The Recipe, we recognise the unique opportunities TikTok offers for connecting with a vibrant audience. From top-view ads and in-feed videos to brand takeovers and influencer partnerships, we navigate TikTok's dynamic landscape effectively. Our seasoned team ensures your TikTok campaigns are not just visible but impactful, driving engagement and brand visibility.

YouTube is a powerful platform for reaching a wide audience, but effective advertising requires more than just uploading content. At The Recipe, we have over two decades of combined experience in creating high-impact YouTube ad campaigns. We work with you to develop a tailored strategy that fits your brand and helps achieve your goals. Let us help you take your business to the next level with engaging and effective YouTube ads.

Pinterest is a hub of creativity and potential customers. The Recipe helps you tap into this space by making your brand part of users' inspiration boards. With millions of users browsing Pinterest daily, we ensure your pins don't just blend in but become focal points. Our approach focuses on pinning smart, curating content that aligns with both user intent and your brand vision, driving engagement and conversions.