The Rise of the Emoji

Emoji’s. We love them, or we hate them, but what we can’t deny is that the use of these little pictures has grown so dramatically that they even have their own movie! What has been dubbed the ‘modern day hieroglyphic’ – consumers and businesses alike are jumping on the bandwagon to tout a total of 700 million uses in everyday Facebook posts. So how do you use them, and what’s the real benefit for your business?

The triumphant ‘rise of the emoji’ actually started way back in 1990’s Japan and it’s all thanks to a man named Shigetaka Kurita who worked for Docomo – one of the first mobile companies. The word ‘emoji’ can be translated to ‘image character’ and their first creation was the ‘heart’. They quickly backed it up with 176 more creations, and sparked the emoji revolution. Today, there is a total of 2,823 emojis in the ‘Unicode Standard’ – and their own dictionary – the Emojipedia!

The real question though, is why should your business get involved?

To start with, according to this report, 92% of online consumers use emoji’s in their everyday lives. In fact, 900 million emojis are sent every day WITHOUT TEXT and studies are proving that consumers are developing a close emotional relationship to these little image characters – particularly falling in love the ‘Face With Tears of Joy’ and the ‘Smiling Face with Heart-Eyes’. Characters such as the heart emoji is even being used twice as much in 2018 in comparison to 2017.

So we get it, there’s a lot of love out there – and if the consumers are using them like wildfire then you should too. Utilizing emoji’s will make your business look more personable and relatable en-mass. People do business with people they know, like, and trust – and if used effectively – can actually increase engagement AND conversion rates for your social media posts! Hubspot told us that Facebook posts with emoji’s can increase the number of likes by 57%, and the number of comments and shares by 33%! Many companies have also struggled to crack the younger generation in their targeted marketing and it seems to be that this is one of the best ways to do it!

Interestingly enough, the most popular consumer emoji does’t directly relate to the best emoji to use in business. Like an ‘absurd game of Pictionary’, not one of the top emoji’s proven to encourage either engagement or click through rates actually include our favourite yellow faces – leaving it up to our imaginations how the tried and true emojis such as ‘cherries’, ‘horse’ or the ‘octopus’ could be used.

If you need further proof of emoji popularity, the Kardashians even released their own ‘line’ of emoji’s in 2015 and reported an increase in brand awareness and favourability. According to them, it’s all about making sure you know the audience that your business targets – and the finding the emoji that relates best to them – and if one doesn’t exist them code your own!

Now we feel we have to warn you that if you feel like getting experimental … take care to research the emoji’s you want to use in your posts before you post them! One fun fact given on emojipedia was that only 7% of people use the peach emoji as a fruit – instead being colloquially used as a butt. And you should probably never use the eggplant. Need we say more.

There are many creative ways to use emojis outside of a simple post too – with companies creating their own emoji videos, ‘crack the emoji code’ competitions and even delightful little works of art featured on varying social media channels. Check out this YouTube Videofeaturing 10 amazing emoji filled ad’s from companies like Toyota and McDonalds!

So to wrap it up: if a picture tells 1000 words, then businesses have the potential to craft emoji’s stories that say more than they ever could over text, become more personable and relatable businesses, effectively reach more of their target market, create much higher engagement and improve their click through rates!

Need some tailored advice on how to create a great emoji campaign? Give Acascia a call on 021610516 and let’s chat! You can also head to our website to read more of our work.

Have you heard about the new Facebook Local App?!

It’s the next big thing in events and locations. Here’s why we think the new Facebook release is going to make it big in Digital Media Marketing!

It’s the next big thing in event and location scouting. The new app release to New Zealand combines the features of EventFinda, TripAdvisor and Facebook itself – and our download of the new gem has us leaping up for an adventure!

Now on first glance, it’ll have you wondering – ‘have we seen this before?’. Actually, you have! Facebook has resurrected the stand-alone events app we saw back in 2016, and after a major face lift (and the removal of spammy advertising which tanked its prototype), Facebook has continued its mission to connect the world -through ‘Local’.

If you haven’t seen it, you’re going to be wondering – ‘why would I need a second Facebook app?’. ‘Local’ works much like Google Maps, but pulls data from Facebook business pages and events to show you the businesses or events near you! Need to find the best café in the area? Ask it for cafes that are open now, and sort by highest ratings to get the best by most popular vote! Out of town for the weekend? No problem! Just switch the location and it’ll show you businesses or events wherever you need it to. It also integrates with Google Maps for a fast journey!

We were even more impressed with the extensive range of categories Facebook Local has to offer – allowing us to search by not just events and businesses – but by art, home, theater, shopping, religion, parties, networking, health, gardening, food, fitness, comedy and more! What’s more, if you’re feeling indecisive about what you want to get up to – Local has you covered with top suggestions and events popular with friends!

The synchronicity of the app is nearly complete with calendar integrations, ability to create events in the app, and even has event guides to help you explore your interests and find the right events for you! In even better news, Zuckerberg has stated that no advertising will be allowed on this platform for the foreseeable future – and may be looked at ‘way down the track’. There isn’t much more we could ask for!

For New Zealand business, ‘Local’ is about to make finding (aptly called) ‘local’ events and businesses a lot more lucrative – and competitive! Catchy events in popular categories (that include optimized event details!) will see an uptake in both engagement and attendance. Business Pages on ‘Local’ are still populated with the same basic Facebook Business Page details from the regular app, including the business type, open hours, contact details, and location – BUT – only shows posts, photos or reviews from visitors or customers to the page and doesn’t yet show posts from the business itself. Talk about taking no advertising to the next level! ‘Local’ expands the competition for Facebook engagement in the form of ratings, check ins, and photo’s – creating a race toward optimized customer interactions and encouraging responses through Digital Media.

‘Local’ has a little while to go before it hits the same number of monthly users that its parent ‘Facebook’ boasts – but we’re behind Facebook’s strategy and think it’ll become a crowd favourite in the months to come!

If you think you could use some help navigating this new app and the opportunities it represents, (or need any other kind of dIgital marketing advice!) please email us at info@therecipeltd.com and we will be happy to set you on the right path! Alternatively, enter your contact details below!

To your success,

The Recipe Ltd

So, What is ‘Social Media’ Really?

I can’t tell you the number of times we have heard … “Wow – Technology these days!”. Here’s some more details on the Social Media world.

I can’t tell you the number of times I have heard the phrase – “Technology these days” – and in my own entry into the Social Media Marketing world, I completely understand the sentiment. While many individuals and businesses already leverage the opportunities it provides, it has begun to leave a large portion of businesses in the dark – struggling to compete or grow. When Tim Berners-Lee created the world wide web in 1989, he could not have realized how far reaching the implications of his introduction, but it heralded a change in the fabric of communication as we knew it. Fast forward 29 years and we are surrounded by social technology – with the average adult now spending over 7 hours a day interacting with varying forms of online media and entertainment – and it’s understandable that many adults just don’t get the obsession. They are calling it the ‘Social Media Phenomenon’, and it’s here to stay. So, what is Social Media, Really?

 

SOCIAL MEDIA (n): ‘websites and applications that enable users to create and share content, or to participate in social networking.’

 

First a little history. In village days, merchants had to be extremely active in their small community, providing incredible customer service to create a positive word of mouth – and have fair pricing to boot! Trade knowledge was protected and passed down from generation to generation – until the industrial revolution. Then came the start of the technological revolution – and the ‘Social Media Phenomenon’ as we know it. CompuServe, the first major commercial online service provider, was popular in the 1980’s. It allowed its users to participate in message forums, chat systems, and online games. While revolutionary, it charged its users by the hour and so begun a technological race to develop new platforms. In 1997, the first recognizable Social Media site – Six Degrees – was launched. Named after the age-old saying ‘there is six degrees of separation between any two people in the world’, it’s popularity was short lived. In the following years, technology progressed much further than many could imagine – infiltrating and improving everything it touched.

In 1998, we saw the introduction of Google.

In 2004, we saw the introduction of Facebook.

In 2007, we saw the introduction of Apple’s first Smart Phone.

And today, we see an entire generation of individuals that could not imagine what life would be without the internet.

 

On a personal level, Social Media is used for sharing nearly anything – including our birthdays, relationships, or likes, and any pictures, video’s, comments or articles we post to our pages. It connects us to our peers and pushes us to discover similar activities or interests. A large portion of the average 7 hours is spent scrolling through Social Media ‘feeds’ (which is the technological version of reading a newspaper). The type of social media site a person chooses is usually based on the site that their friends or interests are most connected to at the time.

 

On a commercial level, Social Media has progressed so far that it is now possible for a business to solely rely on these sites to run their entire operations, however, this isn’t yet commonplace. Many simply utilize its capabilities to create social sites that put their brands in front of their chosen audiences, and it can have some seriously far-reaching implications. For a product-based business – online marketing now allows international sales capabilities. Social media sites like Facebook can now host products to sell directly through their platforms – with credit card payment options and international shipping rounding out the product sales process so that personal users can buy and receive products without having to even leave their living rooms. For service-based businesses – online marketing allows for wide-scale customer targeting and lead generation, while simultaneously building the businesses brand.

 

So while social media might be that pesky thing that your grandkids spend too much time on – this phenomenon can be used as a huge advantage, giving a business the leverage to compete and grow in today’s technological generation. In future blogs, we will do a deep dive into individual social media platforms and how to use them for the great results! So, what is Social Media really? It is the future, and we look forward to helping you take the leap into it!

 

To your success!

 

The Recipe Ltd