Performance Marketing: Meeting Clear Goals

When we talk about Performance Marketing, we’re talking about a way of marketing that is very focused and result-driven. It means that everything we do in a marketing campaign is built to meet specific goals. These goals can be anything from getting more people to visit a website, gaining new leads (that’s when people express interest in what you’re selling), or straight-up increasing sales.

So, if you’re a business owner and tell us that you want 50 new sign-ups for your newsletter, Performance Marketing will use various tactics and tools to try and achieve exactly that, and you will see measurable results.

With Performance Marketing, we always know how much we’re spending and what we’re getting back in return. We set a smart budget, stick to it, and then we can see how many people engaged with our ad or made a purchase.

Digital Marketing: Being Visible Online

Next up, Digital Marketing. This is a broad term that includes all the different ways we use the internet to promote businesses and connect with customers. So, this could be through social media platforms like Facebook or Instagram, or using search engines like Google to help your business get noticed by potential customers.

Let’s say you have a new product – a stylish, new pair of shoes. Digital Marketing will use online advertising, social media posts, and maybe even email campaigns to tell people about this new product. It’s about spreading the word online, making sure people who might want your product know about it and know how to get it.

Why Does This Matter?

Whether it’s making sure people know about your brand and your products (Digital Marketing) or creating specific campaigns to achieve set-out goals (Performance Marketing), understanding these concepts can be the key to growing your business.

We hope this breakdown has given you a clear understanding of these two approaches. Whether you’re trying to spread the word about your business online or chasing after specific, measurable goals, The Recipe is here to help you get there, simply and effectively.